Despite the "Summer somewhere" attitude that consumers now have you still recognise that theres a window of opportunity every year to launch a swim brand. Fast forward to your launch date that you've now pushed back 3 times. Things are not going as planned and you've missed the season.

Christina from the Design parlour picks my brains on some of the big questions surrounding: Manufacturing and working with suppliers…Developing your first collection…How to stand out in a competitive industry

A: Efficiency, Quality, Cost and fit. ( Surely you don't need more reasons than that !) Without knowing why you need a tech pack you might think it's something you can do without... Sure you can send a rough sketch on the back of an old receipt, but if you want the production process to be smooth you need technical packs